The exact nature of the product is reserved for the verbose terms and conditions section.” From Trade Tricks by Seetharaman G: That explains why companies that offer such services are careful never to mention the word ‘loan’ in their onboarding flow. And you can bet not many people are going to sign up for a loan standing on a sidewalk just to get a cab quicker.īut ‘Pay Later’ or postpaid? That has a certain casualness to it. “Calling it a ‘loan’ would come with all the sense of foreboding and responsibility the word usually carries. From Ka-Ching! by Arundhati Ramanathan and Anand Kalyanaraman: Why Ola Postpaid should really be called Ola Loans Why Ola Postpaid should really be called Ola Loans The Ken Why Ola Postpaid should really be called Ola Loans Read more Not surprisingly, they were among our most shared and forwarded editions of the year. These editions left me doing such vigorous double takes that I’ve been in danger of ending up with an appointment with a neck brace. So, in no particular order, here are my picks. They leave you wondering-“how did I not think of or know that?” They make you want to share. I believe the best newsletters deliver something more: they bring new perspectives. So how does one pick the ‘best’ of the lot? What really makes for a truly great newsletter piece? Is the magic ingredient exclusive news? Spicy detail? Sharp wit? You may disagree (though I hope not too much), but I believe each of them was a rich serving of deep insight and useful information. In 2022, our incredible writers delivered ~400 editions across all our newsletters-and as The Ken’s newsletter editor, all of them passed through my desk on their way to your inbox. Today, I’m writing to you with a curation of the year’s best newsletter editions. Handpicked handpicked The Ken Best of 2022: India stories Read more selection of best long-form stories The Ken’s India team published in 2022. I hope you had a great time yesterday checking out the
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